paytonrichardso's Journal
 
[Most Recent Entries] [Calendar View] [Friends]

Below are the 2 most recent journal entries recorded in paytonrichardso's InsaneJournal:

    Sunday, January 15th, 2012
    12:14 am
    Institutional Environment of the Offshore Transport Industry
    Introduction

    Within this analysis our focus will be on describing the 2nd area of the organizational environment, the institutional environment, by specifying legal and institutional aspects that may influence an offshore access provider’s capability to meet the expectations as imposed by society.

    offshore transfer

    Legal Matters

    The legal environment proves to be an essential influence regarding safety requirements, environmental policies and regulation within the offshore oil & gas industry and offshore wind industry. A good example may be the recent Deepwater Horizon disaster within the Gulf of Mexico this year, which resulted in additional requirements and regulation concerning safety. Events like this show how politics can influence the offshore industry, which additionally impacts all operations from the offshore access providing firms. Safety precautions in general have a significant impact on employees of such companies and their customers. This is primarily because of the fact that their safety needs to be guaranteed through the service that's provided.

    An accident on sea could result in casualties, which would not only considerably damage their reputation and reduce share of the market, but additionally most importantly result in the loss of lives. Therefore, the businesses should never forget that in the end they are coping with human lives and that it is their responsibility to ensure the safety of the and customer’s workers.

    The Threat of Environmentalists

    Another institutional phenomenon that is closely associated with the character of the oil & gas market is increasing environmentalism. Organizations such as Greenpeace are increasingly emphasizing the use of renewable energy as well as the cultural sector shows a tendency towards a sustainable lifestyle. This has a negative impact on future growth potential within the offshore oil & gas industry.

    offshore gangway

    However, most offshore access companies also be employed in the offshore wind industry, which would on the other hand, experience an optimistic impact on future growth potential. As well as the stakeholders that were mentioned before, customer’s employees, natural environment and governments, there are many more events that affect or are affected by offshore access providers.

    Need for Qualified Personnel

    Noteworthy would be the customers and employees. The firm’s employees have to deliver state-of-the-art technological offshore solutions, which require great skills and specialized knowledge. Without their reason and dedication there'd be no realization of growth and eventually profits whatsoever. Finally, the customers form another main axis from the companies’ business, their rely upon the systems needs to be safeguarded to be able to increase market share and become a big player within the offshore market.
    12:10 am
    Environmental influences within the offshore access industry
    When analyzing the organizational environment an essential distinction is made between an organization’s task environment and it is institutional environment. Here, our attention will be dedicated to describing task environment from the offshore transport industry, which includes all factors that exert an influence on remarkable ability to accomplish their set goals. You can do this by making use of the following three theoretical concepts: munificence, dynamism and complexity, as a result introduced by Aldrich (1979).

    heave compensated gangway

    Munificence of the Environment

    Firstly, munificence translates itself because the capacity to which the environment permits continuous growth. Generally, the product selection of a company in this niche serves both offshore wind industry and offshore oil & gas industry. Both industries allow for a considerable growth of the firm and, therefore, provide enough capacity and opportunities for continuous growth. Furthermore, on the product level the merchandise cannot easily be substituted by new techniques because of the very high costs associated with product and the protection of techniques used, by patents. Thus, increasing the likelihood of possible and steady growth for the firm’s products later on.

    Dynamism

    However, the internal organization and structure from the companies seems to limit potential growth, as a consequence they seem to be not able to exploit the growth potential provided by the industry’s munificence. In both industries there exists considerable brand awareness amongst customers as well as an ineffective and unstructured online marketing strategy might be a reason significantly reducing growth. Secondly, when it comes to dynamism companies appears to act in a relatively stable and predictable environment, thus implying a minimal rate of change. Even though market in which the offshore access providers operate keeps growing quickly, the character from the product demanded and also the service provided continues to be same. Therefore, alterations in customer demand are unlikely and uncertainty arises for the most part from changes occurring in the legal and physical sector. The latter is undoubtedly important because more stormy seas, due to changing weather, increases potential accidents, which in turn would severely harm the trustworthiness of the organization with all its consequences.

    offshore access system

    Complexity

    Finally, the complexity from the offshore access environment is called highly complex. This is mainly caused by the extensive amount of technical knowledge necessary for the production of the firm’s physical product (the heave compensated gangway). This counts for that engineers of these companies themselves but in addition for suppliers of parts used in the finish product. Besides, highly specialized employers are used to be able to build and operate the offshore access systems, that also indicate a higher degree of complexity active in the production process.

    All in all, it's concluded that there is moderate uncertainty. This relates to the low rate of change which was identified and the high degree of complexity.
About InsaneJournal